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Guide

Who owns whom: the companies behind the coach brands

Most luxury motorhome brands belong to a larger parent company, and a few are still independent. This family tree shows who owns whom, with the year of each deal where a source gives one, as of October 2026.

Fact-checked. An independent reviewer checked this page against its cited sources.

Most luxury motorhome brands belong to a parent company, a larger company that owns them. A few are still on their own. This guide is a plain family tree, built from sources read in October 2026.

Ownership changes. One group below merged into another company in 2026, and one independent builder changed hands in 2024. Check the date on anything you read about who owns a brand, including this page.

THOR Industries

THOR Industries calls itself the world's largest maker of recreational vehicles (RVs). Its website lists Airstream, Jayco, Entegra Coach, Thor Motor Coach and Tiffin Motorhomes among its companies.

  • Jayco and Entegra Coach: THOR bought Jayco for about $576 million in cash. The deal took effect on June 30, 2016. It included Jayco's Entegra Coach, Starcraft RV and Highland Ridge businesses.
  • Tiffin Motorhomes: THOR bought Tiffin and its related companies for $300 million. The deal took effect on December 18, 2020. THOR said the Tiffin family and its managers would keep running it.

Winnebago Industries

  • Newmar: Winnebago Industries finished buying Newmar on November 8, 2019. It paid $270 million in cash plus two million Winnebago shares, which are pieces of ownership in the company. Newmar is based in Nappanee, Indiana. It builds Class A and Super C coaches, the two kinds of large motorhome explained in the guide Class A or Super C: what is the difference? Winnebago's annual report for the year ended August 30, 2025, lists Newmar among its brands. Newmar's website also linked to Winnebago Industries in October 2026.

REV Group, now part of Terex

This branch changed in 2026. Terex Corporation and REV Group completed a merger, the joining of two companies into one, on February 2, 2026. REV's shares stopped trading, and the combined company trades under the Terex name.

That month the trade paper RV News reported that REV's businesses, including its RV brands, would run as a separate unit inside Terex. It listed four motorhome brands: American Coach, Fleetwood RV and Holiday Rambler for Class A coaches, and Renegade RV for Super C coaches. In October 2026, Renegade RV's website still carried the REV Group name.

How the brands got there:

  • Fleetwood RV: on July 17, 2009, the investment firm American Industrial Partners bought the motorhome business of Fleetwood Enterprises. Fleetwood was in bankruptcy, a court process for a company that cannot pay its debts. In 2010 the firm combined Fleetwood with three other companies to form Allied Specialty Vehicles. That company was renamed REV Group in November 2015.
  • Holiday Rambler and Monaco: in May 2013 the group, then still called Allied Specialty Vehicles, bought these names along with other RV assets of Navistar International.
  • Renegade RV: the group bought it in 2016.
  • American Coach: it is named with the group's Class A brands. The sources read for this guide do not give a separate purchase year for it.

Monaco was not among the brands listed in the 2026 reports or in REV's October 2025 news release, and the sources read do not say what happened to the name. RV News also reported that REV sold its Lance Camper business in June 2025 and that Midwest Automotive Designs was sold in February 2026. Terex's chief executive said that sale did not mean Terex was leaving the RV business, but that its mix of businesses might change in 2027 or later.

Forest River, a Berkshire Hathaway company

  • Forest River: Peter Liegl founded it in 1996. It is based in Elkhart, Indiana. Berkshire Hathaway bought it in August 2005.
  • Dynamax: Forest River bought Dynamax in 2011. Dynamax, also of Elkhart, builds Class C and Super C motorhomes. Its website calls it a division of Forest River.

Volvo Group

  • Prevost: Prevost traces its start to 1924 and is based in Sainte-Claire, Quebec. Volvo Bus Corporation and Henlys Group bought it in 1995, and Volvo became the only owner in 2004. Prevost offers its H3-45 and X3-45 buses as shells, which other companies finish as motorhomes.

The independents

  • Newell Coach, of Miami, Oklahoma: L.K. Newell started the company in 1967 when he bought the motorhome division of Streamline Trailer Company. It was sold to Chuck and Letty Goldenberg in 1973 and to Karl and Alice Blade in 1979. In 2024 it passed to Grant and Amber Kernan and Pat and Becky Dwyer. Newell says it is still privately owned and run as a family business.
  • Foretravel, of Nacogdoches, Texas: C.M. and Marie Fore founded Foretravel in 1967. In January 2005 the local newspaper reported that the Fore family was selling the company to a group of investors led by Lyle Reed. The sale was set to close on February 15, 2005. Foretravel's website does not say who owns the company today, and we found no newer source, so this guide names no current owner.
  • Liberty Coach, of North Chicago, Illinois: this company turns Prevost coaches into motorhomes. Frank and Jeanne Konigseder founded it, and their sons Frank and Kurt Konigseder are its managing partners today.

Keep the date in mind

Four of the changes above happened in recent years: Newmar in 2019, Tiffin in 2020, Newell in 2024 and REV Group in 2026. A brand name can stay the same while the company behind it changes. Before you buy, look up who owns the brand today.

Brochures and sources

Links open the original page. Facts are checked against these sources; tell us if you find one that is out of date.

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